Publication
Brunei and Thailand Halal Industry Cooperation and the implications for Wawasan 2035
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Abstract:
The global demand for halal products has surged in recent years, driven by increasing consumer awareness of food safety, hygiene, and quality standards. As part of its Wawasan 2035 strategy for economic diversification, Brunei has placed an emphasis on halal industry development. While it has introduced stringent halal certification standards and sought to expand the international reach of its halal labelled products, it has yet to gain widespread global recognition. Thailand, meanwhile, has set itself the target of becoming an ASEAN halal hub by 2028. While existing scholarship focuses predominantly on Malaysia, Indonesia, and Singapore, there is limited attention given to the trajectory of Brunei-Thailand halal industry cooperation. Drawing on interview data from key stakeholders in Bruneian and Thai government and business sectors, this paper investigates the opportunities and constraints shaping Brunei’s halal industry development and considers whether further bilateral cooperation with Thailand could enhance its competitive market positioning. The findings indicate that while Brunei’s halal certification standards serve as a credibility marker, strategic adjustments to brand development and certification frameworks could ensure greater scalable trade relations with Thailand and align more fully with the country’s Wawasan 2035 goals. The paper provides fresh insights for policymakers and industry stakeholders seeking to strengthen Brunei’s position in the global halal economy.
Description:
Date:
2025
Authors:
Nurul Jannah Kosor
Carnegie, Paul J.
Publisher:
Institute of Asian Studies, Universiti Brunei Darussalam
