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Post-Authoritarian Discourses of “Indonesia” in Television Commercials

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dc.contributor.authorStefani Nugroho
dc.contributor.editorProfessor Lian Kwen Fee
dc.contributor.editorDr. Koh Sin Yee
dc.date.accessioned2025-11-17T03:50:04Z
dc.date.available2025-11-17T03:50:04Z
dc.date.issued2016
dc.description.abstractThis working paper examines the symbolic construction of “Indonesia” in eighteen television commercials that were aired between 2006 and 2013. Employing critical discourse analysis, I identify two imaginings of Indonesia: the first is a reproduction of the New Order’s notion of Indonesia as a country of diverse cultural traditions, and the second is the discourse of Indonesia as a nation of hardworking and self-reliant people. While the former is oriented towards the past, the latter is oriented towards the future. Interestingly, this second discourse is symptomatic of the paradigmatic shift towards pragmatism that was manifested in Joko Widodo’s win of the presidency in 2014. This research indicates that in post-authoritarian Indonesia, narratives of the nation and nationalism are no longer exclusively dictated by the state. This is convergent with a widespread phenomenon, where neo-liberal principles and market logic are increasingly informing discourses of nationhood.
dc.format.extent24
dc.identifier.urihttps://repository.ubd.edu.bn/handle/123456789/3661
dc.language.isoen
dc.publisherInstitute of Asian Studies, Universiti Brunei Darussalam
dc.relation.ispartofseries27
dc.subject.lcshIndonesia—In mass media
dc.subject.lcshTelevision advertising—Indonesia
dc.subject.lcshNationalism—Indonesia
dc.subject.lcshPolitical culture—Indonesia—21st century
dc.subject.lcshDiscourse analysis—Social aspects—Indonesia
dc.titlePost-Authoritarian Discourses of “Indonesia” in Television Commercials
dc.typeWorking Paper
dspace.entity.typePublication
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